Social Media Specialist Job Description

As the Social Media Specialist, you’ll be responsible for public-facing brand
management for RPS, as well as for our clients. This includes creating and scheduling
social media posts, implementing custom social media strategies, and monitoring the
organic and paid performance of social media posts. You will work closely with the
Client Success Managers, Designers, and Creative Team to create and deliver tailored
social media content for each client.

Working with many different clients will require you to be able to write content in various
voices and tones to ensure the messaging for each client is clearly conveyed and
consistent across all social media channels. Each month, you will meet with the Client
Success Managers to review social media insights such as traffic, engagement, and
conversion rates, along with your recommendations for strategy changes and
performance goals. On a monthly basis, you will also create and present the Client
Success Managers with a content strategy for each client for the following month. You
will also be responsible for managing paid social media campaigns, such as boosted
posts through Meta Ads Manager and LinkedIn Campaign Manager.

As part of the Creative Team, you will be led by the Creative Director who will help
manage and prioritize projects, review social assets, and answer any questions you
may have or encounter while on the job.

Responsibilities

• Ideate, write, edit, and publish engaging posts for various social networks, including Facebook, Twitter, LinkedIn, TikTok, Instagram, and YouTube.
• Create branded social media graphics.
• Capture short-form video content and edit content into video deliverables for various platforms (Instagram Reels, TikTok, etc.)
• Identify each brand’s target audience and optimize language, tone, and messaging based on each target audience
• Follow individual brand guidelines for each client and create content that falls within those guidelines.
• Monitor the performance of organic and paid social media posts.
• Manage the client’s digital ad budget for boosted posts through Meta Ads Manager and LinkedIn Campaign Manager.
• Review social media insights (KPIs, traffic, engagement rates, conversion rates) and provide recommendations for improvement.
• Present insights and strategic recommendations to clients.
• Stay up to date on industry best practices, techniques, and trends.
• Take ownership of the completeness and accuracy of work.
• Collaborate with other team members.
• Handle administrative responsibilities associated with projects including organization of files, information, and other assets.
• Maintain effective internal communication to ensure that all relevant RPS team members are kept informed of project progress.
• Continue to provide input into the social media process to increase productivity and efficiency.

Skills and Qualifications

• Deep knowledge of social media platforms.
• Platforms to be familiar with: Google, Facebook, Instagram, Threads,
• LinkedIn, YouTube, X, TikTok, and potentially other platforms.
• Strong industry knowledge of social media and PPC best practices.
• Experience with setting up, implementing, and optimizing successful campaigns within these platforms.
• Experience with managing paid campaign budgets.
• Excellent writing and proofreading skills, as well as the ability to communicate and collaborate effectively.
• Knowledge of basic graphic design principles and creation of social media graphics in Canva or a similar program.
• Experience in capturing and editing content for short-form video.
• Knowledge of digital marketing tactics, social media analytics, and creating social media strategies. Bonus for knowing SEO strategy.
• Experience in boosting social media posts on Meta and LinkedIn and budget management.
• Experience writing for B2B and B2C audiences.
• Experience doing research using multiple sources.
• Willing to learn new programs and technologies.
• Must be able to work on multiple clients’ projects at once and be organized.
• Be able to give directions to other team members when other department assets are needed.
• The ability to consistently meet tight deadlines.